منابع مشابه
Why Do Universities Have Endowments?
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متن کاملExternal Perceptions of Successful University Brands
Branding in universities has become an increasingly topical issue, with some institutions committing substantial financial resources to branding activities. The particular characteristics of the sector present challenges for those seeking to build brands and it therefore seems to be timely and appropriate to investigate the common approaches of those institutions perceived as having
متن کاملDo Store Brands Aid Store Loyalty?
Do store brands aid store loyalty by enhancing store differentiation or merely draw price sensitive customers with little or no store loyalty? This paper seeks to answer the question by empirically investigating the relationship between store brand loyalty and store loyalty. First, we find a robust monotonic positive relationship between store brand loyalty and store loyalty using multiple loya...
متن کاملWhy Do Consumers Buy Counterfeit Luxury Brands?
Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...
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ژورنال
عنوان ژورنال: International Journal of Educational Advancement
سال: 2005
ISSN: 1744-6511
DOI: 10.1057/palgrave.ijea.2140233